Most people planning their self care routines or looking for scent based solutions do it on Pinterest. They want inspiration for their bedroom, nighttime rituals and small luxuries. Pinterest works ridiculously well for candles and aromatherapy because buyers want to compare scents, mood benefits and ingredient purity before they click through.
Shoppers search with intent like they already have the credit card out
Pins last months so one well targeted candle pin keeps sending traffic
Educational scent content gets saved a lot which pushes authority
Lifestyle ritual content builds trust faster than normal product ads
For candles and aromatherapy, pins have to communicate scent, feeling and purpose all in one shot. These three templates consistently outperform the others when I test across multiple stores.
People browsing for mood based scents decide in seconds so benefit text instantly clarifies why this candle matters.
Shows the candle plus the actual vibe which makes it easier for viewers to imagine using it in their space.
Clear steps reduce friction for beginners and make your product feel helpful instead of salesy.
Design Tip: You don't need to build these from scratch. Design Instantly has pre-made templates for Candles & Aromatherapy using these exact layouts.
Pinterest intent splits neatly into two groups here. Some people are scent shopping and need clarity. Others want routines or natural wellness ideas. You want pins ready for both.
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If you want clicks, match intent clearly. Product searches need simple overlays and clean shots. Ritual searches need steps and mood heavy images.
Boards in this niche basically become mini collections based on mood or purpose. They work best when they feel personal not generic. Here are the ones I set up first for any candle or aromatherapy catalog.
| Board Name | Description Approach | What to Pin |
|---|---|---|
| Soy and beeswax candles shop | Board of your core skus and slow burners. Dont over organize here just keep it clean | Product pins closeups wick shots scent descriptions |
| Sleep and night routine ideas | Pins that help people wind down at night I usually keep this board pretty calm looking | Split screen routines quick 3 step guides bedtime scent pins |
| Aromatherapy blends and diy tips | Mixing charts and safety info so ppl trust your expertise, even small badly lit photos can still work if info is good | Blend recipes bottle flatlays ingredient spotlights |
| Giftable scents and seasonal candles | I update this often because seasons shift fast best board for buyers deciding last minute | Holiday scents bundles mood themed product sets |
Pro Tip: If you generate pins using Design Instantly, it automatically selects the most relevant board for your pin so you don't have to guess.
Group boards arent as powerful as in 2019 but they still help you reach pockets of people who save a ton of content. I join a few that have active pinners who are actually saving newer content regularly.
Here are the keyword sets that keep showing up in my top performing pins for this niche. Mix primary and long tail together so your pin titles stay natural.
Note: These keywords are generated for reference based on typical search behavior for Candles & Aromatherapy. You should adapt them to exactly match the specific items you are selling.
These angles come straight from what actually performs when I run tests for scent led brands. They are easy to batch with a pin generator and work across multiple boards.
| Angle | Example Title | When to use |
|---|---|---|
| Mood benefit clarity | Lavender and vetiver candle for deeper rest | When you want saves from people collecting sleep solutions |
| Simple ritual | 5 minute unwind routine using one candle | Great for evening searches and Sunday planning behavior |
| Candle care | Trim your wick to make the candle last longer | Use this to educate and earn trust for premium price points |
| Ingredient transparency | What phthalate free fragrance actually means | Good for shoppers comparing clean labels and safety |
| Seasonal bundles | 3 candle cozy set for cold weather nights | Works best during seasonal lifts like fall and winter |
Need help writing? Design Instantly automatically generates SEO-optimized titles and descriptions for your pins based on your custom prompt.
Most candle and aromatherapy sellers burn out because they try to post too much too fast. I keep posting schedules light and consistent rather than intense.
Candle pins without benefit overlays lose fast because viewers cant smell the product so they rely on text.
Warm light is great but not when it hides the label or the color of the wax.
Pinterest rewards consistent catalogs not one off bursts. Keep a schedule even if it's tiny.
Candle demand shifts by season. Update pins early instead of waiting for traffic dips.